Named by Expansión, the leading economic newspaper in Spain, as one of the top Spanish speaking experts in Management, Paco Muro is a consultant and reference speaker on management, motivation and sales and collaborates regularly with the media and economic-business forums: Expansión, Banca & Finanzas, Cinco Días, Gaceta de los Negocios, Emprendedores, radio and TV talk shows, the Harvard-Deusto, Instituto de Empresa, ESADE, San Pablo-CEU, EOI, EUDE, World Talent Congress, etc.

Paco Muro holds a Bachelor’s and Master’s Degree in Marketing. He has occupied directive and sales positions in national and multinational companies such as AEG-Olympia, El Fénix Mutuo, Counter Labor, Ecade, etc. As top expert consultant in OW methodology and behavioral development of directors and sales representatives, he has helped more than 30,000 directors and sales representatives of large and mid-size companies from all sectors and many countries to improve.

He is the author of five international best-sellers on business, translated into seven languages: “The Fish that Did Not Want to Evolve”, “If You Don’t Go, You Haven’t Been”, “G.E.R., Effective rewards management”, “The Art of Professional Caution” and “The Boss Who Never Told Jokes”, on best-seller lists in Japan, Spain, Columbia and Mexico with over 400,000 copies sold.

Senior Mentor of the Madrid Mentor Network. Advisor to dozens of small and mid-size companies and their directors for their development, participating in succession planning, mergers and takeovers as a cultural integrator.